IE GSO Travel Grant

Liang (Leon) Zeng is being awarded the IE GSO Travel Grant for the fall semester. Many Congratulations!!

Leon will be presenting his work on "The Significance of Creativity in IT Product/Service Development" at the 53rd Annual Human Factors and Ergonomics Society (HFES) Conference, San Antonio, TX held from October 19-23 2009.

Abstract: It is creativity that ultimately triggers innovations and their commercial success in information technology products and services. Previous research in ergonomic design considers only issues regarding functionality, safety, usability, and affectivity. We first propose a conceptual framework for ergonomic design that high-lights the central role of creativity in achieving synergy of the four preceding design dimensions. Then, a conceptual model of the creative design process for IT products and services is proposed based on the literature in creative cognition and engineering design. The discussion provides insights into how to increase creativity and profitability of IT products and services.

Due to Leon's efforts, the Purdue HFES chapter has submitted an application for recognition as an outstanding chapter, which Leon will be responsible for accepting (assuming that the chapter receives that recognition). He will also supervise the presentation of posters being prepared to showcase the human factors research programs of three laboratories at Purdue in a special session.